VMware has announced several major improvements to its partnership program VMware VIP, which relates to nearly 10,000 partners around the world. The improvements include the Advantage+ Incentive Program, which offers higher margins to partners and reward their efforts with those concluded pro-actively sales of products and solutions VMware, sold to new customers or those who initiated negotiations even if another partner who makes the sale. VMware wants to make better use of its partners, but it is a wonder why this initiative? and why now?

From there you think that the No. 1 in the virtualization market is trying to re-motivate the troops who are increasingly hearing sirens of Microsoft and Citrix/Xen, it was a step … However, products VMware have still early to be too worried about, if one believes the craze still vivid of CIOs for ESX technologies.

Other improvements to the program are added, such as training partners to virtualization, or new marketing tools (emarketing online).