VMTurbo has just re-branded themselves to Turbonomic. I have just received an e-mail few days back from VMTurbo stating the change of the company name to Turbonomic.

While it sounded interesting to change the name of the company out of a sudden, it all came to make sense reading their explanation on their website. As they shift their products from being only Virtual Machines focused to cover containers and public cloud, they wanted their name to reflect that.

Below is how Turbonomic (previously VMTurbo) explain the reason for the name change:

“Our company was founded on the vision of managing any workload, on any infrastructure, anywhere, at anytime. Over the past few years, we’ve delivered a platform that empowers over 1500 customers to deliver better application performance, agility, and efficiency.

Today, our customers are moving beyond VMs to leverage containers and public clouds as they transition from monolithic to cloud-native applications.

We are thrilled to enable this journey for our customers while continuing to stay true to the core vision of the company. Given this transformation, we know there is an opportunity to capture this movement and take customers anywhere they want to go.”